The Secret To Increased Productivity For Biz Moms (It’s Not What You Think)

You want to be more productive, right? You know, to get more stuff done in your business and to really start to make your business more profitable. 

But as a busy mom running your business in the fringes of constant chaos, your time is limited. And you definitely don’t have time to waste.

It’s the goal in some way, shape, or form for all of us- to be more productive in our businesses. And most of us think we have to make some big leaps to get there, or that it’s unrealistic to think we can be a good mom AND a good business owner without seriously dropping some balls. 

The secret to increased productivity is consistency

But here’s the big secret. It doesn’t have to be that way. If you focus on consistency in your business by doing something to make progress every single day, you’ll greatly increase your chances of success.

Remember that old tortoise and the hare story? I say this to my kids all the time: “Slow and steady wins the race.”

But until recently, I’ve never thought that could apply to me and my business. I used to spend time perpetually panicking as I rushed to get stuff done only to realize things were missing or I wasn’t publishing my best work.

Sound familiar?

That rushed chaos of trying to finish a bunch of things all at once left me feeling constantly stressed out and my to-do list was shockingly un-done most of the time. 

Consistency > Hurried Hustle

Yes, you can go all out and get a lot of work done all at once, and I’m not saying that you shouldn’t do that when you can if you’re well organized. There’s a time and place for hustle, and I’ll always respect the hustle. 

For example, you may put long and hard hours in for a week or two to prepare for a new product launch, or when you’re first setting up your website. But it shouldn’t be your default strategy. 

Why? Because you’ll burn out.

Burnout is a serious problem that many entrepreneurs and small business owners have experienced, and it can take a long time to get over it. 

Some people can’t even push through it at all and end up quitting before their business has had a chance to thrive.

And busy moms are pretty much always close to the edge of burnout in life because we’re responsible for so much aside from our businesses. 

You know, we're responsible for things like keeping the kids fed, clean, and happy, managing everyone’s schedules, and trying not to let the house fall apart in the process. (Don’t even get me started on the “mental load” that us moms are constantly dealing with as well… that’s a topic for another day.) Not to mention, you also need to take some time for self-care to avoid burnout as well.

Create consistent action in your business to increase productivity

Anyway, a much better strategy to increase productivity and reduce burnout when it comes to running your business is consistency. 

If you make an effort to get something done every single day, you’ll make steady progress and be less stressed out in the long run. 

And if you can’t seem to find time to do anything for your business between the diapers and dishes, make sure to grab my free guide, Quarter Hour Power, for some serious inspiration + motivation.

Over the course of a year, you will go further and your business will grow more by being consistent than if you overdo it and go into a slump binge-watching Netflix because you don’t have the mental bandwidth for anything else.

Remember, slow and steady wins the race. Doing something is better than doing nothing. And if you can’t do a big something, do a small something. 

“But what if I have no time?”

It’s much easier to motivate yourself to get something done that takes fifteen minutes and to do it every day, than something that takes you hours, and you never even attempt it because you don’t have the time.

And when you’re busy raising kids alongside running a business, it’s very possible that you won’t have long chunks of time for your business. But that doesn’t mean you can’t get anything done. 

You just need to get creative with the time you do have. I always advise the moms in my membership to find one “focus block” in their day (usually when their kids are asleep) to get work done that requires actual focus, and then to break the rest down into pockets fit in throughout the day.

In the long run, you’ll get a lot more done if you put in half an hour per day, six days a week than working for two hours once or not at all because you kept waiting for the perfect opportunity to work and it never came.

Consistency leads to forming habits

Creating consistency will help you create a habit. And once you have a habit, you will start to build momentum that will carry you much further than you would have gotten otherwise. 

When you start to put in a small bit of effort every day, you will see the snowball effect of that work. (But note that it’s not a “get rich quick” scheme, especially if you’re blogging #AskMeHowIKnow.)

A shift in mindset can change your momentum- and increase productivity

Instead of thinking of all the things you “can’t” do or all the things you think you don’t have time for, I challenge you to think of what you CAN do. You’ll be surprised how much time you really do have, especially when you’re focused and consistent.

And if you’re struggling with consistency across the board, here’s my best tip: just pick ONE THING to be consistent with. Commit to doing that one thing and ONLY worry about that until you’re doing it consistently enough to add another thing. 

“Success is the sum of small efforts, repeated day-in and day-out.”

– Robert Collier

So if you’re reading this and thinking, “I haven’t emailed my list in forever, and I should probably start making reels for Instagram, and uploading products to Etsy…” take a minute to stop and think about which ONE thing you want to be more consistent with first. Can’t decide? Then flip a coin. The important thing is to just start, so don’t waste too much time trying to decide what to do first. 

If you’re struggling to conceptualize how you could possibly complete business tasks in small amounts of time, be sure to download your free copy of my Quarter Hour Power guide.