How to Plan Your Business Content Ahead of Time So You Can Actually Enjoy the Holidays

Holiday content planning can feel impossible when you're stressed out trying to do all of the holiday things for your family at the same time. But it doesn't have to feel this hard. Read on for tips to help you plan ahead and spend more quality time with your kids this holiday season!

As a mom and an entrepreneur, the holidays are a hectic time. There's so much pressure to create content that is both timely and relevant to the holiday season, and you want to spend as much quality time making memories with your family during this time too! It can be tough to strike that balance, but it is possible—with a little bit of planning ahead. I know, I know, cue the eye rolls… 

But hear me out. The reason most of us started this entrepreneurial journey as moms is to be able to spend more time with our kids, have time and money freedom, and set our own hours. And none of that will happen if you’re constantly doing things for your business at the last minute. That’s the quickest path to burnout (ask me how I know…).

Planning ahead for your business content doesn’t have to be painful either. That’s why I’m sharing some quick tips with you that you can implement today for a less stressful (but still profitable!) holiday season. 

Here are a few tips on how to plan your business content ahead of time, so you can actually enjoy the holidays:

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1. Get organized.

I know what you’re thinking—easier said than done. Grab the Holiday Biz Mom Planner to streamline this process and make it easier! Otherwise, go grab a notebook and get started by making a list of all the content you want to create.

Then, break it down into manageable pieces. For example, if you want to create 12 holiday-related blog posts, that's one post per week for three weeks leading up to Christmas. Or, if you want to create a holiday-themed e-book, start by brainstorming ideas and making an outline. Once you have a plan in place, it will be much easier to execute it.

2. Use technology!

There are tons of great tools out there that can help you with content creation—use them! Canva is great for creating graphics, Grammarly can help you polish everything you write quickly, CoSchedule's Headline Analyzer can help you write attention-grabbing headlines, and almost all of the social media platforms have ways to pre-schedule your content ahead of time (you can also do this for emails in your email platform! I use Flodesk—it’s super easy and pretty which is a bonus).

Utilizing technology will help you save time so you can focus on creating great content. And setting it to publish on autopilot will free you from having to do everything in real-time so you can spend more time making memories with your kids this holiday season!

3. Batch create whenever possible.

Batching is when you create multiple pieces of content at once instead of spreading it out over time. This can be especially helpful during busy times like the holidays. For example, if you know you want to do two blog posts and an Instagram campaign around Black Friday, sit down and write all the blog posts at once and schedule them out ahead of time. Then, batch create all the graphics for Instagram so they're ready to go when it's time to launch. Trust me, batching will save you so much time in the long run! (And you’ll be surprised by how much more efficient you will be in creating your content this way!).

4. Schedule everything ahead of time.

Just as important as batch creating is scheduling everything out ahead of time—not just social media posts but also blog posts, emails, etc. Schedule as far in advance as possible, so you don't have to worry about it closer to the holidays when things get really crazy. And speaking of scheduling…

5. Automate where possible/appropriate.

Automation is different from scheduling in that it actually sends out the content for you without any intervention from you—once it's set up, it's completely hands-off. This isn't appropriate for every type of content or every platform, but if there are places where automation makes sense for your business, take advantage of it!

Automation can help take some of the load off during busy times like the holidays so you can focus on other things (like actually enjoying time with your kids!). If you’re worried that it will feel inauthentic, I can almost guarantee your audience won’t even know the content is automated. You’re still taking the time to create it, you’re just doing so ahead of time (and when you’re less stressed from all of the holiday chaos!) so that you’re still showing up for your audience without actually having to be present in real-time. 

Holiday Content Planning Doesn't Have To Be Stressful

The holidays don't have to be stressful—with a little bit of planning ahead, you can actually enjoy them! By getting organized, utilizing technology, batching your content creation, and scheduling/automating where possible, you'll be able set yourself up for success this holiday season (and beyond).

And if the thought of doing this still feels overwhelming, don’t worry, I can help with that too! Use the coupon code BIZMOM to get the Holiday Biz Mom Planner for just $7. The planner is designed to help you plan and stay on track with both business stuff and personal/family stuff. Click the button below to grab yours and get planning today!

Cheers to a stress-free (and profitable) holiday season, biz mom!